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Tom Adcock

Head of Digital at St Andrews Links Trust

Tom is Head of Digital at St Andrews Links Trust, where he is responsible for shaping the digital vision and the technology that powers the Home of Golf. With a background in UX, product design, and digital transformation in sport, he brings a user‑centred approach to modernising complex operational environments.

Over the last three years, Tom has been leading St Andrews Links through a major technology transition, moving the organisation away from legacy systems and processes and towards a fully integrated best‑in‑class stack.

He recently led the launch of the new Home of Golf app, unifying ticketholder and visitor experiences into a single, intuitive platform. Tom also led the development of the Old Course Singles Daily Draw platform, where he was responsible for digitising one of St Andrews’ most iconic visitor experiences.