Ben Brooks is Director of Strategy & Consumer Insight at Sporting Insights, partnering with brands, retailers and industry bodies to turn market and consumer intelligence into clear, actionable commercial plans.
Previously, worked and led the global commercial innovation team at TaylorMade Golf, shaping long‑range strategy and regional execution across Asia‑Pacific, Europe and North America.

Previuls roles include working at Kantar, where he built the sports insight practice, growing annual revenues and advising cross‑sector clients.
Across 25 years in sport, working with global brands in golf, rugby, cricket, netball & hockey, Ben specialises in consumer insight and stakeholder collaboration that keep brands, events and governing bodies ahead across multiple sports categories.