Danny joined St Andrews Links Trust in 1999, arriving from the world-famous department store, Harrods, at which he was responsible for the sports floor, with the remit to develop the retail business at the Home of Golf. Danny was a member of the Senior Executive Team at the Links for over 24 years, and oversaw the transformation of the retail operation from two to five stores as well as delivering an online shop. He also had overall responsibility to deliver the retail business for The Open and the successful wholesale and licensing relationships with organisations such as Harrods and Walt Disney World. In addition, Danny was also responsible for the global communications, hospitality operation and global partnership programme which included brands such as Allianz, Rolex, Callaway and NBC Sports. The global brand development also extended to Japan and Korea where over 60 St Andrews retail shops still operate to this day.

After 24 years at the Links, Danny decided to leave after the 150th Open, his fifth at St Andrews, and joined Royal Portrush Golf Club as General Manager in 2024 where he oversaw the delivery of his sixth Open.  Danny leads the Club and works closely with all the
key stakeholders in Northern Ireland whilst delivering an experience to the Members and Visitors.

Danny was also the Chair of Governors at St Leonards School in St Andrews for three years along with being a non-executive director for the commercial business at the University of St Andrews. He is an avid golfer, plays off a handicap of four, enjoys cricket, rugby and spending time with his wife and son.