With over 30 years in the tech industry and the past decade focused on AI, 3D, and XR, Jeff Hansen is at the forefront of innovation in golf technology. A former collegiate and mini-tour player, Jeff is now fusing his deep knowledge of the game with cutting-edge tech. As CTO of Tee Box—the fastest-growing indoor golf franchise in the U.S. and Trackman’s top global partner—he leads the technology strategy across 33 (soon to be 100) premium player development centers. These facilities integrate Trackman IO bays, PuttView greens, and full gyms to offer an elite indoor golf experience. Jeff has also leveraged advanced tools like Sportsbox.ai, Gears, and other AI-based platforms to elevate training and performance.

As CEO of FORJ, Jeff and his team are building the most advanced AI-driven player development and club fitting platform every built. Constructed entirely on Trackman data and infrastructure, FORJ helps automate the fitting process, ingest Trackman data in real-time, handle all communication with the customer, and unlock deeper insights and efficiencies for Fitters. Reach out to Jeff at jeff@getforj.com to learn more about the Beta launch exclusively at GBT and how to integrate these technologies into your business.