Jeff Hansen is a golf industry entrepreneur and technologist at the forefront of the sport's digital transformation. As Chief Business Officer of Tee Box Holdings, Jeff oversees the strategic lines of business powering what has become the fastest-growing Player Development franchise in the world — building the infrastructure and partnerships that are reshaping how golfers at every level engage with the game.  Tee Box Franchising has built the most comprehensive approach to helping golfers get better – Body, Swing and Equipment, all powered by the combination of leading technologies like TrackMan, Sportsbox, TPI, and Puttview, as well as proprietary operating systems and mobile apps for all franchise locations.  Each location has a “Box Pro” that brings a holistic approach to instruction (included in membership), club fitting, and fitness, powered by a deep technology stack.

Jeff is also the Co-Founder and Managing Director of FORJ, the world's first AI-powered club fitting platform natively integrated directly into the TrackMan Portal. FORJ powers the full club sales cycle – from booking to OEM order fulfillment.  At the center is the world’s first data-driven recommendations for both pre-fit analysis and in-fitting sessions across all major OEMs — bringing a level of precision and accessibility to custom fitting that the industry has never seen before. Underpinning the platform is the largest golf OEM database (and domain-specific LLM) ever built, which drives FORJ's intelligent, real-time fitting engine.

As a 5-time Founder with a 35-year career spent at the intersection of entrepreneurship, venture capital, and global sales and marketing in F100 companies as well as numerous start-ups, Jeff brings a hands-on perspective on how AI and data infrastructure are redefining performance, commerce, and the future of the golf industry.  Jeff sits on 3 Boards and is a Venture Partner in two global VC funds based in the US and Sweden and is on the Entrepreneurship Board at Utah State and University of Utah.