Gary Firkins is the Founder of LANDMARK, a brand marketing and PR agency specialising in golf. The agency is a trusted partner to luxury resorts, private clubs and international organizations, including the European Tour Group.

LANDMARK has been a leader in the field of sustainable golf, helping golf businesses demonstrate and communicate their actions. For more than a decade, LANDMARK has worked closely with Syngenta and its Changing the Business of Golf campaign, bringing insights, stories and practical solutions for golf course business owners, leaders and managers. Gary, a former journalist, is also the presenter of Syngenta's Green Report, a YouTube documentary series showcasing leading sustainable golf courses, as well as the Changing the Business of Golf podcast.