Duncan Rougvie is Head of Commercial at The PGA, where he leads the organisation’s commercial partnerships and PGA Branded Property licensing strategy. Since joining, he has driven significant growth across multiple revenue streams, securing major long-term international licencing deals and establishing new partnerships with leading global brands.

Prior to The PGA, Duncan held senior leadership roles across health and wellness businesses, specialising in the commercialisation of university spinouts and scaling early-stage ventures. In 2017, he founded The Revenue Club, a golf-focused start-up designed to help operators unlock revenue streams, building on over a decade of experience within golf resort operations and tee-time booking platforms.

Alongside his work in sport, he is a co-owner of a successful café business in Sheffield and a keen musician, with work featured on BBC radio, reflecting a broader interest in creative pursuits, building brands, communities and experiences both within and beyond golf.