In his professional career, Ian has worked with companies such as BDO, Panasonic, Coca-cola and Commonwealth Bank of Australia - he also spent 5 years traveling the world working in the cruise ship industry. And the common thread between the many roles he has fulfilled along the way - was his focus on the customer. Within Inrange Ian has helped build out the customer and player journeys, as well as create a brand vision for what the next generation of off-course golf venues will look like. His expertise lies in identifying the win-win-win situations within the market where the player, range owner and Inrange business are all involved in the success of any campaign, activation or event.